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5 Common Customer Personalities and How To Sell To Them

Every business that aspires to long-term prosperity needs to focus its efforts not only on providing desirable and high-quality products or services but also ensuring that it offers impeccable customer service.

There are good salespeople and then there are great salespeople. Some are born with a natural gift for selling, whilst others acquire their skills via formal sales training and then hone them over the course of their sales career.

No matter what level of a business you're at, whether a leader, manager or employee, written communication is likely to form a fundamental part of your everyday role. Depending upon your job, you may regularly be required to write an email, business correspondence, reports, web content, newsletters, user guidance, contracts or a host of other types of documents.

It doesn't automatically follow that a great salesperson will make an equally great sales manager, yet a vast number of businesses promote their sales managers from within. Managing a sales team requires a different set of skills and strategies than other staff management roles and it is important for newly-appointed sales managers to adopt and utilise these from the outset.

Not every sale is a case of simply persuading a single potential client. When selling to larger organisations, salespeople may be faced with the challenge of pitching to two or more purchasing decision-makers.

Whilst some people have to be taught the rules of the road and only get to the top of their game after several years of on-the-job experience, others seem to be gifted with a natural flair and aptitude for their role.

Whether you relish the challenge or find them a little nerve-wracking, negotiations are a fundamental aspect of business life. Not everyone is a natural born negotiator, but the good news is that negotiation skills can be learned and improved.