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Making LinkedIn Perform - A Virtual Learning Programme
This programme has been developed in response to demand for a positive training solution to help owners, marketing departments and sales teams around the world who are facing unprecedented business disruption and who need to build relationships to come back stronger.
This programme of three webinars can be accessed from a laptop, desktop or mobile phone allowing self-isolation to be maintained if appropriate. Making the most of LinkedIn is a series of three webinars supported by assignments and support documentation including top-tips documents.
CPD Points: 6
Course Category: Virtual Learning Programmes
Can this course be ISM accredited?: Yes
- Improve your LinkedIn profile making it more client relevant
- Improve your personal branding and deepen awareness within your target market
- Improve understanding of the benefits of engagement
- Use disruption to develop a proactive client development strategy
- Improve the resilience, mental fortitude & creativity to turn adversity into opportunity
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Webinar 1 - Preparing For The LinkedIn Opportunity
- Welcome and introduction
- Some LinkedIn background
- Objectives of the three webinars
- Creating the best personal profile you possibly can
- Optimising your profile
- The free advertising opportunities
Individual Assignment
- Participants review their summary based on learning
- Participants undertake changes to profile as necessary
Webinar 2 - Strategy and Branding
- Personal strategy
- Personal branding
- Content to use
- The power of language
- The privacy settings
- The company page
Individual Assignment
- Participants review their online strategy
- Participants implement their online strategy
Webinar 3 - Lead Generation
- The third and last webinar is the one that will make the work carried out in the first two sessions all worthwhile
- We will examine the life of a LinkedIn post
- We look at techniques for improving LinkedIn engagement
- And finally, we will hold an open question time and field responses to the challenges that individual group members are facing.
