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Video Production Masterclass - Sales Training Course for Marketers
This three-day Video Production Masterclass for Marketers will teach you everything you need to know to produce high-quality videos for sales, marketing and customer service.
As the delegates work through the course, which will be held at the client’s own premises, we will work together on an actual video project. So at the end of the course not only will you have well-trained staff but you will also have a high-quality video. It assumes that the delegate has had no previous experience and takes them step-by-step through all of the key elements of video production.
- CPD Points: 6
- Course Category: Sales Training
- Training Course Duration: 3 Days
- Course Location: To be determined by client
- Understand why video is used in marketing and the ways it is used
- Plan and prepare your own video project
- Discover how to create a professional video using lighting techniques, camera framing tips and helpful apps
- Understand how to contact casting agents, the auditioning process, and location management if involving actors
- Gain an introduction to editing programmes
- How to publish your content and optimise for SEO
Day One: Pre-Production
Morning Session
- Video Marketing statistics and trends
- The multiple uses of video for marketing
- The video production process
- Planning and preparing a video project
- Treatments, script writing and storyboards
- Script writing practical session
- Preparing Video News Releases
- Preparing for Case Studios and Testimonial Videos
- Release Documents and other legalities
Afternoon Session
- Location Management
- Casting Presenters, Actors and Extras
- Auditioning
- Selecting voiceover talent
- Sourcing stock footage
- Presenting skills (Dress, Body Language, Voice Modulation)
- Equipment Checklists
- Preparing Call Sheets
Day Two: Production (Filming Skills)
Morning Session
- Interviewing skills
- Framing and composition
- Single and three-point lighting
- Use of natural light
- Use of reflectors (White, Silver, Gold and Black)
- Controlling external sound
- Using microphones
- Maximising sound quality
- Camera operation and settings
- Focus
- White balance
- Aperture
- Importance and use of wild track
Afternoon Session
- Practical filming session during which we will actually commence on a video project
Day Three: Post-Production (Editing Skills)
Morning Session
- Use of stock footage
- Use of sound effects
- Music libraries
- Editing principles
- Organising your assets
- Introduction to Final Cut X or Adobe Premier
- Ingesting video and other media
- Timeline/sequences
- Transitions
- Filters
- Titling and Graphics
- Animation
- Editing Sound
- Rendering
- Exporting
Afternoon Session
- Delegates will then work with the instructor to edit the video that they filmed during day two.
- Uploading videos to Youtube and optimising SEO
