Ethical Selling Training Course

Who Would Benefit

This comprehensive training course is designed for sales professionals at all levels, from beginners to experienced salespeople, who want to cultivate ethical selling practices that build trust with customers, foster long-lasting relationships, and drive business success.

Course Description

In today's competitive business landscape, ethical selling is not just a choice; it's a strategic advantage.

This course is designed to equip sales professionals with the knowledge and skills needed to excel in ethical selling, guided by the ETHICAL model.

Developed with over 25 years of industry expertise, this programme empowers salespeople to prioritise empathy, transparency, and collaboration throughout the sales process.

Participants will delve into real-world scenarios, role-playing exercises, and interactive discussions to master the art of ethical selling. Whether you're new to sales or a seasoned professional, this course offers valuable insights and practical techniques to elevate your sales performance while maintaining the highest ethical standards.

Course Materials

Course Handouts
Case Studies
Role-Playing Scenarios
Interactive Discussions
Ethical Selling Action Plan Template

Course Duration: 2 days plus 1 day review

Course Format: Virtual or Classroom-Based

CPD Points: 12

Training Course Category: Sales and Customer Relationship Management

Certification

Upon successful completion of the course, participants will receive a certificate of achievement in Ethical Selling.

Learning Outcomes

By the end of this course, participants will be able to:

Effectively practice ethical selling principles guided by the ETHICAL model.
Build trust and credibility with customers through empathetic communication and transparency.
Tailor solutions that provide comprehensive value while respecting customer autonomy.
Navigate ethical challenges and make informed, customer-centric decisions.
Foster long-lasting customer relationships and prioritise mutual success.
Apply adaptive negotiation strategies for win-win outcomes.
Continuously improve their ethical selling skills and stay updated on industry trends.

The Programme Includes:

Module 1: Introduction to Ethical Selling

Understanding the Importance of Ethical Selling
Overview of the ETHICAL Model
Setting the Foundation for Ethical Sales Practices

Module 2: Empathetic Communication

Active Listening Techniques
Building Rapport Through Empathy
Personalised Communication Strategies

Module 3: Transparency and Integrity

Honesty in Sales Conversations
Providing Full Product Disclosure
Handling Ethical Dilemmas

Module 4: Holistic Value-Centric Approach

Identifying Customer Needs and Aspirations
Crafting Value-Centric Solutions
Balancing Short-Term and Long-Term Goals

Module 5: Informed Decision-Making

Empowering Customers to Make Informed Choices
Respecting Autonomy in Decision-Making
Ethical Considerations in Closing Deals

Module 6: Collaborative Relationship Building

Shifting from Transactions to Partnerships
Nurturing Long-Term Customer Relationships
Adding Value Beyond the Sale

Module 7: Adaptive Negotiation

Negotiation Strategies for Win-Win Outcomes
Adapting Negotiation Approaches Ethically
Handling Challenging Negotiation Scenarios

Module 8: Learning and Growth

Continuous Self-Improvement in Ethical Selling
Staying Informed About Industry Trends
Embracing Growth for Sales Excellence

Module 9: Applying the ETHICAL Model in Practice

Role-Playing and Case Studies
Developing Ethical Sales Strategies
Feedback and Reflection

Module 10: Ethical Selling in Action

Real-Life Application of Ethical Selling Principles
Measuring and Monitoring Ethical Sales Practices
Developing a Personal Ethical Selling Action Plan