This programme is specifically designed for Senior Managers and Executives who are looking to enhance their strategic decision-making skills and advance their careers. It covers essential areas of Strategy, Marketing, Finance, Human Resources (HR), and Learning & Development (L&D).
The Executive Mini MBA Programme is meticulously crafted to provide senior managers and executives with a comprehensive understanding of critical business concepts and strategies. This condensed version of a traditional Master of Business Administration (MBA) programme spans four and a half days of intensive learning, followed by two additional Rediscovery sessions. Throughout the programme, participants will delve into core areas such as Strategy, Marketing, Finance, Human Resources (HR), and Learning and Development (L&D).
By focusing on these essential disciplines, the programme equips attendees with the knowledge and tools needed to excel in today’s dynamic business environment. The curriculum is designed to offer invaluable insights that can be immediately applied to real-world business challenges. Participants will learn how to craft and execute effective strategies, optimise marketing efforts, manage financial resources prudently, and leverage HR and L&D to foster organisational growth and employee development.
The Executive Mini MBA Programme is ideal for those who seek a swift yet comprehensive educational experience that fits into a tight schedule. It is particularly beneficial for senior managers and executives looking to enhance their leadership capabilities and drive their organisations toward greater success.
Get in touch at opencourse@maguiretraining.co.uk or give us a call on 0333 5777 144 to register your interest.
Day 1: Introduction and Strategy
The programme begins with an introduction to the core principles of strategic management. Participants will explore various strategic frameworks and tools such as SWOT analysis, PESTLE analysis, and Porter’s Five Forces. The day will focus on understanding how to develop and implement effective business strategies that align with organisational goals and drive competitive advantage.
Day 2: Marketing
Day two delves into the world of marketing, emphasising the importance of market research, consumer behaviour, and brand management. Participants will learn about the latest marketing trends and digital marketing strategies. The session aims to equip executives with the skills to create impactful marketing campaigns that resonate with their target audience.
Day 3: Finance
The third day covers the essential aspects of corporate finance, including financial statement analysis, budgeting, and forecasting. Participants will gain a solid understanding of financial metrics and ratios, capital budgeting techniques, and risk management. It will emphasise the importance of financial decision-making and its impact on overall business performance.
Day 4: Human Resources (HR)
On the fourth day, the focus shifts to human resources management. Topics include talent acquisition, performance management, employee engagement, succession planning and organisational culture. Participants will learn about best practices in HR management and the role of HR in fostering a productive and positive work environment.
Day 5: Learning & Development (L&D)
The final half-day session addresses the significance of continuous learning and development within organisations. Participants will explore various L&D strategies, including training programmes, mentorship, and e-learning platforms. The session will highlight the importance of fostering a learning culture and the impact of L&D on employee performance and retention.
2 Rediscovery Sessions: Integration and Application
The programme concludes with 2 Rediscovery Sessions at a later date designed to integrate and apply the concepts learned throughout the week. Participants will engage in interactive case studies, group discussions, and real-world simulations. The workshops will provide a hands-on opportunity to practice strategic decision-making, problem-solving, and leadership skills and give you a chance to reconnect with your fellow delegates.