This module will cover search engine optimisation, also known as SEO, and how it works as well as discussing some of the factors that can affect SEO results and best practices for combatting this effectively. Utilising SEO effectively will help you to raise the visibility of your organisation, meaning you will perform better in search results and provide greater value to your customers.
This module will benefit employees who are involved in marketing and content creation, who want to increase organic traffic to webpages and improve their SERPs position.