A communicator becomes ethical when a communicator upholds accuracy, truth, transparency and honesty when passing information. In addition to this, the communicator should have a proper understanding of the audience they are addressing and, observe privacy and confidentiality.
The main principle of ethical communication is honesty, as other factors stem from this core value of presenting information most reliably and factually possible. Any attempt to mislead or present confusing information is not ethical communication. Additionally, the “honesty” principle of ethical communication is linked inexorably to other core principles – consistency and responsibility.